Saturday, November 17, 2007

Junk Mail

I've started sending empty envelopers back to companies who send me annoying junk mail with return envelopes to buy stuff. I'm wondering if anybody else does this?

I'm thinking that companies should start numbering their envelopes so that when they receive an empty one they will know that the person wants to be taken off the mailing list. A bit like clicking the remove me link on emails to stop receiving them.

If everyone started returning empty envelopes then the cost of sending out mailings would soar and would force companies to reconsider who they mailed. I have heard that only 2 to 5% of mailings are responded to. If that's the case then the cost of receiving return mail would rise by a factor of 20 to 50 times what it currently is if everyone returned their envelopes.

I'm curious to know if others have opinions or ideas along this theme...

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